For CCHICHCHI, a contemporary feng shui furniture brand rooted in traditional Chinese culture, we created a complete brand identity that bridges ancient philosophy with modern aesthetics.

After in-depth research into feng shui principles, symbols, and energy flow, our team - led by Luigi Osako on graphic direction - concluded that a modern and minimalist approach would express the brand’s essence most effectively. The goal was to maintain cultural depth while appealing to a contemporary audience.

Team: Martina F., Luigi Osako, commercial photo: Lenka Lojková