Joli.Joli fashion

For the Czech fashion brand Joli.Joli, we produced a creative photoshoot set in the heart of Copenhagen, capturing the effortless elegance of Scandinavian streets.

The concept celebrated two timeless pieces, a minimalist skirt and shirt - styled as versatile essentials that transcend trends. We brought them to life in the vibrant yet calm atmosphere around Nyhavn, where color, light, and architecture formed a natural backdrop for Joli.Joli’s aesthetic.

Team: Martina F., Viktorie Pavlová

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SCOPE

  • Creative concept & art direction

  • Location scouting & production in Copenhagen

  • Styling & photography emphasizing simplicity and movement

  • Content creation for brand communication and social media

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