Brand Identity & Creative Direction
Building a Mountain Bistro Brand
Gypsea Creators × Wanja Ebbesson Kruger2026Services
Brand Strategy · Naming Support · Visual Identity · Creative Direction · Illustration System · Social Media Concept
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THE PROJECT
Creating a mountain bistro brand inspired by good food, good people and the slower pace of life.
Services
Brand Strategy
Visual Identity
Illustration System
Social Media Concept
Brand Manual
(Our Story)The Challenge
Creating a brand for a new mountain bistro that would feel welcoming, memorable and rooted in the spirit of the Krušné Bistro while remaining flexible enough to grow across multiple touchpoints.
(LOGO PACK)
(COLOR SYSTEM)
Designed For Real Life
Menu Design · Branded Merchandise · Packaging System · Wayfinding & Environmental Graphics · Custom Sticker Collection
(ILUSTRATIONS & ICONS)
WHAT WE BUILT
More than a visual identity.
A complete brand world built around food, community and the spirit of the mountains.
From strategy and storytelling to a flexible visual system designed to grow with the business.
social-first thinking
The identity was designed to work seamlessly across social media, content creation and future marketing campaigns - creating a flexible system built for growth.
From strategy and storytelling
to visual identity and content.
Built to connect. Designed to grow.we create brands people feel
Credits
Creative Direction & Strategy - Gypsea Creators
Graphic Design & Visual Identity - Wanja Kruger