JOLI.JOLI.
CZECH LOCAL FASHION BRANDEditorial campaign inspired by movement, city wandering and Scandinavian simplicity.
A DAY IN COPENHAGEN.
The collection was designed for women who move through the city and value both comfort and aesthetics.
CLOTHES AREN'T MADE FOR STANDING STILL.
THE IDEA
THE CONCEPTFOLLOW THE CITY.
Walking.
Exploring.
Stopping for coffee.
Getting lost.
Finding beauty.
The city became the backdrop.
The collection became part of the journey.[ FUNCTIONAL ] [ EFFORTLESS ] [ SCANDINAVIAN ]
social-first thinking
We created a flexible content library designed to live across social media, digital campaigns and brand communication.Built for real people, real moments and real platforms.
FROM PRODUCT TO EXPERIENCE.
THE OUTCOMEWhat started as a fashion collection became a visual journey through Copenhagen. By combining storytelling, location and thoughtful art direction, we created a campaign that connected the product to a feeling — and the brand to a lifestyle.
ONE DAY. MULTIPLE TOUCHPOINTS.
THE CREATIVE ASSETSCREATIVE CONCEPT
ART DIRECTION
PHOTO PRODUCTION
LOCATION SCOUTING
CREATIVE CONCEPTSTYLING
SOCIAL-FIRST CONTENT
DIGITAL ASSETS