THE MORE HOTEL
VÄSTRA HAMNEN / MALMÖ
STAY LIKE A GUEST.
EXPERIENCE IT LIKE A LOCAL.
When visiting Malmö, guests are not looking only for a place to sleep. They are looking for experiences, local culture and authentic moments.
For this campaign, we focused on one of Malmö's most iconic lifestyle symbols - skate culture in Västra Hamnen.
We wanted to position The More Hotel as a natural starting point for discovering the city beyond the hotel walls.
THE idea
A HOTEL STAY DESIGNED AROUND THE CITY.
THE CONCEPT
Instead of showcasing the hotel itself, we followed a guest stepping into the rhythm of the neighborhood.
From check-in to kickflips.
From calm mornings to golden skate sessions.
This is Malmö.
This is the experience.
LIVE MALMÖ LIKE A LOCAL.
PROMO VIDEO PHOTO LIBRARY SOCIAL CONTENT WEBSITE VISUALS
WHAT WE DO
Creative Concept
Art Direction
Photography
Video Production
Destination Storytelling
Social First Content
Content Library Creation
A HOTEL IS ONLY A BEGINING.
〰️
A HOTEL IS ONLY A BEGINING. 〰️
social-first thinking
Hello!
Modern travelers discover places through social media.
We created content that feels native, shareable and real - showcasing experiences people actually want to live.
Malmö became the destination.
The hotel became part of the story.