The IDEAbalance is not achieved once.
It is created hour by hour.
We created a campaign that follows a complete day, showing how each drink within the UGO BALANC program supports a different moment of the daily routine.THE CONCEPT
ONE DAY.
FOUR MOMENTS.
ONE BALANCED ROUTINE.
UGO BALANC is a complete 24-hour program consisting of four functional drinks.
Each one is designed for a specific part of the day, supporting your body and mind from morning to night.
morning
lunch
afternoon
dinner
PEOPLE Don’t connect with product.
THEY CONNECT WITH MOMENTS.
The campaign was created for the way people consume content today. Relatable situations, short attention spans and authentic storytelling make the message more relevant and shareable.
Creative Concept
Campaign Strategy
Art Direction
Video Production
Styling
Copywriting
Social Media Rollout
Content Creation
SCOPE OF WORK
UGO BALANC
4 PRODUCTION DAYS.4 LOCATIONS4 CHARACTERSIN MALMÖ24 hours with ugo.
A campaign that transformed four functional drinks into one connected daily experience.
It communicates not only what the products are, but how they naturally fit into everyday life.
Social-first thinking
4 campaign characters
4 hero videos
4 key visuals
1 connected 24-hour story
