latest project
Matějovský × Zuzana Osako
Omnichannel campaign - art direction and production
A poetic collaboration between Czech illustrator Zuzana Osako and home brand Povleceni Matejovsky, brought to life through creative direction and full-scale production by Gypsea Creators.
The collection features four original patterns - Roses, Berries, Indigo, and In the Fields, each designed and illustrated by Zuzana Osako, inspired by Czech nature, tradition, and everyday beauty.
Our team at Gypsea Creators developed the complete campaign concept - from storytelling and copywriting to art direction, styling, photography, and film.
The production took place in southern Sweden, where the calm light, organic textures, and authentic interiors reflected the poetic spirit of Zuzana’s artwork and the Matejovský brand.
The result is a timeless campaign that connects art and home - blending craftsmanship, emotion, and storytelling into one visual narrative.
TEAM: Martina Fajarudin, Viktorie Pavlová, Zuzana Osako, Anastasia Romaniv, Wanja Kruger, Veronika Peclinovsky
TV spot
REELS
Video reels designed for digital platforms dynamic, short-form storytelling pieces optimized for engagement across channels.
UGC content
UGC materials tailored for social media use, authentic, lifestyle-driven content connecting the brand with everyday emotion.
Marketing Assets
As part of the campaign rollout, we created a full set of marketing materials designed to keep the visual story consistent across all touchpoints - from print to digital.
Deliverables included website banners, advertorial layouts, social media visuals, posters, and printed cards, all aligned with the main campaign aesthetic and tone of voice.
