UGO BALANC. When Balance Becomes a Symbol
For UGO BALANC, we were invited to develop two consecutive social-first campaigns (2024 & 2025) to introduce and expand the brand’s new functional nutrition concept — a full-day program of drinks crafted for balance, simplicity, and wellness.
TEAM: Martina Fajarudin, Viktorie Pavlová, Luigi Osako, Anastasia Romaniv, Wanja Kruger and actors
SCOPE
Creative & campaign concept “24 hours with UGO BALANC”
Art direction & production for lifestyle photo and video content
Visual storytelling linking each drink to a time, mood, and color palette
Copywriting & campaign rollout across web and social media
On-set styling & casting reflecting authentic everyday balance
Campaign:
24 hours
2025
The campaign was built around the idea of balance throughout the day, showing how each drink supports a specific moment - from morning focus to evening calm.
We created four different characters, each representing a unique rhythm and energy of daily life, to illustrate how UGO BALANC naturally fits into their routines and brings harmony to every part of the day.
SCOPE
Creative concept & art direction - “Zen Buddha” made from the UGO logo
Key visual design & symbolism development
Photo and video production built around minimal, balanced aesthetics
Styling & set design with focus on calm tones and organic textures
Copywriting - Body in Zen. Life in Balance.
Social media rollout & adaptations
campaign:
Body in Zen. Life in balance.
2024
In 2024, we created the new campaign for UGO BALANC, a functional nutrition program built around four daily drinks designed to restore inner balance.
The concept - Body in Zen. Life in Balance. - reflects a calm, mindful rhythm of life where wellness feels effortless.
