COASTAL CAMPAIGN
A lifestyle campaign created on the Swedish coast, designed to bring bedding beyond the bedroom.
MATEJOVSKY BEDDINGTAKE THE PRODUCT OUT OF ITS CATEGORY.
THE IDEAMost bedding campaigns live inside the bedroom.
We decided to take the collection somewhere unexpected.
TO THE BEACH.TO THE COASTLINE.TO THE LANDSCAPE.
FROM BEDROOM TO COASTLINE.
THE CONCEPTWE DON'T CHANGE THE PRODUCT.
WE CHANGE THE PERSPECTIVE.
BEDROOM
↓
COAST
↓
CAMPAIGN
social - first thinking
We didn't create separate assets for social media.
The campaign itself became the content.
Every photograph, video and detail was designed to work across multiple touchpoints while keeping one consistent visual story.
BUILT AS A CAMPAIGN.
DESIGNED TO LIVE ON SOCIAL.
WHAT NEWS magazine
Czech Republic
VIDeO REEL
WE TOOK BEDDING TO THE BEACH.
OUTCOMEAnd created a campaign people remember.
A simple shift in perspective transformed a familiar product into a visual story built for modern audiences.
CREATIVE STRATEGY
CAMPAIGN CONCEPT
ART DIRECTION
PHOTO PRODUCTION
what we did
VIDEO PRODUCTION
SET DESIGN & STYLING
SOCIAL-FIRST CONTENT
DIGITAL CAMPAIGN ASSETS